LENA WU
A creative and a quick-thinking individual with a passion for brand awareness and customer engagement with a proven track record in leadership roles. Skilled in logistics management, budgeting, and creative collaboration with international experience. Eager to bring imaginative, administrative, and a results-driven mindset to new challenges.
EXPERIENCE
The Scarlette Magazine Columbus, Ohio
President, Editor-in-Chief, Creative director August 2022 – September 2023
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Arranged and managed logistics for club operations, including meetings, agendas, and events
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Crafted a brand identity and contributed to the rebranding of the magazine based on the club’s mission statement
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Created engaging branded content and top edited all web, social media, magazine spreads and marketing materials
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Cultivated positive professional relationships with 50+ club members, sponsors, and other industry professionals
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Developed a budgeting plan and managed its budgeting affairs
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Performed post-production editing and enhancement of photos, by using Adobe Creative Suite.
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Produced and directed editorial campaigns from start to finish; in a fast-paced environment
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Scouted, directed, managed, and photographed models for various fashion shoots.
Fashion Production Association Columbus, Ohio
Designer August 2022 – September 2023
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Adapted designs to meet conceptual requirements and models’ measurements
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Collaborated with a team of designers to create a Spring runway show
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Conceptualized, sketched, and constructed garments and accessories from start to finish
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Researched current trends and collected data on upcoming fashion trends
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Successfully presented design collection at the prestigious Columbus Museum of Art as part of their Bloom Exhibit.
The Chiller Ice Rinks Columbus, Ohio
Figure Skating Instructor January 2014 – September 2022
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Coached group classes and individuals ice skating
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Supervised and fostered a fun and safe environment for students of all ages
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Managed and advised parents and skaters on their amateur and professional careers
EDUCATION
The Ohio State University Columbus, Ohio Bachelor of Arts in Communications, Minor: Fashion and Retail Studies; Magna cum laude August 2023
Menéndez Pelayo International University (International Studies Abroad) Barcelona, Spain
Learn Abroad Student Participant May 2022 – July 2022
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Completed course work in Spanish language and culture
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Acquired global awareness through immersion in Spanish culture
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Learned how to adapt and adjust to new environments and solve complex problems despite language barriers
University of the Arts: London College of Fashion London, England
Learn Abroad Student Participant January 2022 – May 2022
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Collected, researched, and produced marketing materials including press releases, events, and presentations
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Designed on-brand graphics for various fashion organizations using Adobe Photoshop, InDesign and Lightroom
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Collaborated with a creative team to style and produce content for projects
AWARDS AND HONORS
Dean’s List | Columbus, Ohio | Summer 2020 – Summer 2023 | The Ohio State University
Recipient of the NRF Bright Futures Scholarship | Winter 2023 | Nation Retail Federation
Recipient of the Benjamin A. Gilman International Scholarship | Summer 2022 | US federal Government
Recipient of the Monda International Experience Scholarship | Spring 2022| The Ohio State University