LENA WU

Marketing and editorial expert specializing in brand storytelling, social media strategy, and content creation. Proven track record in managing multi-platform campaigns and working with cross-functional teams to enhance engagement and maintain brand consistency. Adept at project management and providing creative solutions to increase brand visibility. Proficient in GSuite, Microsoft Office, Canva, and Adobe Creative Suite.

                                                                                               EXPERIENCE

The Westchester Skating Academy                                                                                                                      

Figure Skating Instructor                                                                                                                                  September 2024- Present         Developed and coordinated skating schedules, ensuring seamless organization for lessons, competitions, and events while effectively communicating updates to skaters and their families

• Guided skaters in creating and achieving individualized developmental plans, focusing on enhancing technical skills, artistry, and personal growth in alignment with their aspirations

• Led group skating classes tailored to diverse age groups and skill levels, fostering an engaging and supportive environment that prioritized safety and skill progression

Scarlette Magazine                                                                                                                                                       

President, Creative Director & Editor-In-Chief                                                                                     August 2022 - September 2023 

• Cultivated positive professional relationships with over 50+ team members, sponsors, and industry professionals.

• Executed digital communication strategies to enhance brand identity and drive engagement across platforms.

• Managed end-to-end project workflows for digital and in-person events, including communication, timelines, and deliverables.

• Maintained organization of content calendars, visual materials, and production schedules, ensuring efficient workflow.

• Supervised administrative duties, including meeting coordination, agenda preparation, and member communications.

• Supported brand initiatives through the management of budgets, event setup, and execution.                                           

• Coordinated allocation of creative assets across print and social media, ensuring alignment with brand guidelines.

• Collaborated cross-functionally with internal teams and external partners to execute content shoots, local partnerships, and events.

• Led a team of editors and writers to produce original content for the magazine, with a focus on fashion trends and cultural insights.

• Managed photoshoots, fashion events, and social media campaigns, maintaining a strong brand presence across multiple platforms.

• Oversaw all aspects of editorial production, from concept development and research to final copy, ensuring high-quality content.

• Proofread and copyedited articles for accuracy, consistency, and grammar, ensuring high editorial standards.

Fashion Production Association                                                                                                                              

Designer                                                                                                                                              August 2022 - September 2023

• Collaborated with a team to ensure successful execution of fashion events, managing timelines, and coordination efforts.

• Conducted research on industry trends and integrated findings into design concepts and production plans.

• Led project management efforts for a spring runway show, overseeing conceptual development, design, and final 

presentation.

Ohio State University                                                                                                                                              

Undergraduate Research Assistant                                                                                                                January 2023 - May 2023   

• Assisted in designing and setting up experiments to explore the relationship between gun violence and empathy

• Analyzed qualitative and quantitative data to identify patterns in emotional responses to gun violence

• Coordinated and facilitated interviews with research participants, ensuring proper data collection and confidentiality protocols were followed

                                                                                            EDUCATION

The Ohio State University                                                                                                                                       Columbus, Ohio      

Bachelor of Arts in Communications, Minor: Fashion and Retail Studies; Magna cum laude                                       August 2023

• Strong Foundation in digital media, Fashion Communications, and Project Management

Menéndez Pelayo International University (International Studies Abroad)                                                     Barcelona, Spain

Learn Abroad Student Participant                                                                                                                     May 2022 – July 2022

• Developed adaptability and problem-solving skills in an immersive cultural and language environment.

University of the Arts: London College of Fashion                                                                                              London, England

Learn Abroad Student Participant                                                                                                                January 2022 – May 2022

• Gained hands-on experience in producing marketing materials and collaborating with creative teams

                                                                                                  SKILLS            

• Ability to handle confidential information with discretion and to creatively problem-solve in a fast-paced environment

•  Excellent communication skills and the ability to support team organization, processes, and management

• Familiarity with Microsoft Suite Applications, including Outlook, Word, PowerPoint, Adobe creative suite and Canva

• Highly organized with a keen attention to detail in both a team collaboration and independent work environment 

• Strong organizational and administrative capabilities, with proficiency in project management 

•  Understanding of beauty/design/fashion industry trends and latest developments in pop culture and social media platform

 AWARDS AND HONORS

Dean’s List | Columbus, Ohio | Summer 2020 – Summer 2023 | The Ohio State University

Recipient of the NRF Bright Futures Scholarship | Winter 2023 | Nation Retail Federation

Recipient of the Benjamin A. Gilman International Scholarship | Summer 2022 | US federal Government

Recipient of the Monda International Experience Scholarship | Spring 2022| The Ohio State University           

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